Instagram automation for real estate agents
Instagram automation for real estate agents
Qualify buyers while you show homes. Listing comments become booked viewings with price triggers and automatic follow-ups that close.
Listing inquiry flow
From Reel tour to booked viewing
Post the property tour with one keyword. Commenters get details instantly, serious buyers get the booking link, and tire-kickers filter themselves out. Scripts live in our DM templates library.
Trigger pack
SHOWING, PRICE, and BUY flows
| Keyword | What the buyer gets |
|---|---|
| INFO | Send photos, floor plan, and price for the listed property |
| SHOWING | Deliver the viewing-slot booking link for the address |
| PRICE | Reply with the asking price and comparable recent sales |
| BUY | Ask budget and area, then send matched listings |
Booking
Showing automation that respects your calendar
Viewing slots book straight from the DM thread with confirmations and reminders, so weekends fill without phone tag.
Follow-up
Long follow-up that closes deals
Property decisions take weeks. Monthly new-listing DMs keep you first in mind until the buyer is ready to move.
Qualify buyers while you show homes
Automate listing DMs freeReal estate agents: FAQ
How do real estate agents get leads from Instagram?
Post listing Reels with one keyword, auto-DM every commenter the details and booking link, then follow up until the viewing. Speed wins listings: the first agent in the DM usually gets the tour.
Can automation qualify buyers before I call?
Yes. A BUY flow asks budget range and preferred area, then sends only matching listings. You call warm, pre-filtered buyers instead of every curious commenter.
What about sellers, not just buyers?
Run a VALUE keyword offering free home valuations. Seller leads are worth more per close, and the same DM flow books valuation calls.
Is this compliant with property advertising rules?
Automation handles inquiry and booking; your listings still follow local disclosure rules. The tool changes response speed, not what you are allowed to advertise.