Comment triggers a personalised DM in milliseconds
Every time someone comments your keyword on a Reel or post, DMDrop fires an instant DM with your links, product cards, or a custom message — without you lifting a finger.
- < 500ms
- Avg. DM delivery time
- 750/hr
- Meta rate-limit safe
- 4.2M+
- DMs sent via DMDrop
- 99.9%
- Delivery success rate
One keyword. Infinite conversations.
Set a trigger word — like "OUTFIT" or "LINK" — in your caption. When a follower comments it, DMDrop catches the webhook from Meta, personalises the message with their username, and fires a DM through the official Instagram Messaging API before they even finish scrolling.
- Sub-500ms delivery via Meta Graph API webhooks — no polling.
- Follow-gate mode: only send the link if they follow your account.
- Exact, contains, or any-keyword matching — full control over what triggers.
- Public reply option: auto-comment "Sent you a DM 📬" to boost reach.
- Every automation logged — see who triggered it, when, and what was sent.
- Built-in rate-limit guard: never exceeds Meta's 750 DM/hr cap.
💬 New comment on your Reel
@priya_creates
“OUTFIT please! 🙏”
What creators use Auto DM for
Fashion lookbooks
Comment "OUTFIT" → instant DM with every tagged piece and an affiliate link for each.
Preset & template drops
Comment "PRESET" → DM with a checkout link for your digital product, fulfilled by Dodo Payments.
Lead magnets
Comment "GUIDE" → free PDF delivered over DM. Every commenter captured as a lead automatically.
Event registrations
Comment "JOIN" → DM with registration link + follower-only discount code.
Brand collab promos
Comment "COLLAB" → personalised DM with your affiliate or tracking link for brand sponsors.
Waitlist signups
Comment "WAITLIST" → DM with a Google Form or Typeform link, no manual follow-up needed.
Up and running in 3 steps
Write your caption
Include a trigger keyword ("Comment LINK below!") in your Reel or post caption.
Configure your campaign
Set the keyword, DM message template, optional follow-gate, and any product / lookbook to attach.
Go live & watch it run
DMDrop watches your Instagram via webhook. Every matching comment fires a DM automatically — you just check analytics.
New to comment-to-DM? Read the DM automation guides and the automation safety and rate-limit guides before you launch.
Explore all four engines
Start automating your DMs today
Join thousands of creators turning comments into customers on autopilot. No code, no manual replies, no missed leads.
No credit card required · Official Meta Graph API · Cancel anytime