The Lead-Magnet Loop in One Paragraph
Your reel promises a free checklist for anyone who comments GUIDE. Each commenter instantly gets the PDF in their DMs, their email is captured for your list, and a follow-up sequence starts. One keyword, three outcomes: delivery, capture, nurture. The lead capture feature handles the email side of this loop.
Set It Up in 5 Minutes
- Host the freebie. Upload the PDF as a free product so delivery links are signed and expirable.
- Create the keyword. GUIDE on the reel, wired through Auto DM.
- Write the delivery DM. One line of thanks, the download button, one line asking for the email.
- Capture the email. The DM reply routes into your list automatically; no forms, no friction.
- Queue one follow-up. A next-day DM with the paid offer converts fresh goodwill into revenue.
New to the mechanic? The comment-to-DM guide covers triggers first.
Freebie Formats Ranked
| Format | Perceived value | Effort to make |
|---|---|---|
| Checklist / template | High, instantly usable | An afternoon |
| Mini-guide PDF | High, skimmable | A weekend |
| Video lesson | Highest, personal | A day of recording |
| Discount code | Medium, transactional | Minutes |
Pick the format you can ship this week. A live checklist funnel beats a perfect course that never launches.