The Price Ladder in Rupees (Verified October 2026)
India has its own DM-automation market with its own anchor price: ₹99 a month. Here is how the serious options stack up, cheapest first:
| Tool | Entry price | What you get | Best for |
|---|---|---|---|
| heyy.to | Around ₹99/mo flat | Hindi and Marathi keyword matching, UPI billing, GST invoice | Solo creators starting out |
| ReplyKaro | Free tier, then around ₹99/mo | Follow-gate, Hinglish templates, UPI and Razorpay | Creators testing free first |
| SuperProfile | Free starter, then around ₹99 intro to ₹499/mo | AutoDM plus link-in-bio store, courses, and coaching | Creators who also sell courses |
| Earnly Magic Link | Free within affiliate program | Comment-to-DM tied to affiliate links | Fashion and lifestyle affiliates |
| InstantDM | Around $9.99/mo (roughly ₹830) | Flat-tier triggers with shop sync | Creators billing in USD already |
| LinkDM | Around $19/mo (roughly ₹1,580) | Mature flow automation and integrations | Teams needing integrations |
| Interakt | Around ₹999/mo plus taxes | Instagram automation plus WhatsApp inbox and Shopify | D2C brands and retailers |
| ManyChat | Usage-based from around $15/mo | Enterprise multi-channel bot builder | Agencies and large teams |
Dollar prices move with the exchange rate. Confirm live INR totals at checkout before you buy.
UPI, Razorpay, and GST Invoice Check
For Indian creators this is not a footnote, it is the purchase decision:
- UPI and Razorpay support decides whether you can pay at all without an international card. heyy.to, ReplyKaro, and the Indian vendors support it natively.
- GST invoices decide whether businesses and agencies can claim the expense. Ask for GST billing before you subscribe, not after.
- Flat INR pricing protects you from per-contact dollar billing, which punishes exactly what Indian creators are good at: massive reach.
Hinglish Keyword Matching Matters
Indian comment sections run on Hinglish: "link do", "price kya hai", "chahiye". A tool that only matches exact English keywords misses half your buyers. Shortlist tools that match Hindi in Roman and Devanagari script, and test with real comments like "pp" and "link please" before you pay.
Free Plans Ranked
- ReplyKaro free tier for testing one rule without a card.
- SuperProfile free starter for post-comment DMs plus a basic store.
- Earnly Magic Link if you already earn through affiliate links.
- DMDrop free signup for one keyword flow ending on a real checkout.
Which Tool Fits Which Creator
- Coaches and course sellers: SuperProfile or DMDrop, because the DM needs a course or booking behind it. See our SuperProfile alternative breakdown.
- Ecommerce and D2C: Interakt or DMDrop, because restock and price conversations must reach checkout or WhatsApp.
- Affiliates: Earnly or Wishlink Engage inside their programs; DMDrop when you want your own store.
- Budget starters: heyy.to at the ₹99 anchor, then upgrade when volume demands queuing. See our Heyy alternative breakdown.
Start Free, Pay in Rupees When You Scale
DMDrop starts free with one live keyword flow. When a Reel explodes, upgrade to a creator plan that queues every reply and lands each DM on your store. See creator pricing and keep this guide bookmarked: we re-verify the rupee table every quarter.